Tyra Banks, the world's most fearless supermodel and super-businesswoman, makes the biggest announcement of her career: "I'm launching my makeup brand called TYRA beauty! It's not just a cosmetics line; it's a COSMETICS EXPERIENCE." For the past four years, Banks has covertly been developing the cosmetics experience and has surprised the world with what she has kept top-secret for all of these years. Banks has radically overhauled the tyra.com website, that now introduces people everywhere to experience TYRA beauty and purchase the one-of-a-kind products.
TYRA beauty is wrapped in what Banks calls 'Beautytainment'—where beauty and entertainment collide. With Banks' beauty secrets and secret beauty weapons, TYRA beauty is all about Beauty. Business. Badassery. TYRA beauty is fierce from the outside in, dripping with product and packaging innovation that engages all of the senses. The cosmetics experience launches with three high-tech pillars that each highlight a unique ingredient, story, or theme.
TYRA beauty is wrapped in what Banks calls 'Beautytainment'—where beauty and entertainment collide. With Banks' beauty secrets and secret beauty weapons, TYRA beauty is all about Beauty. Business. Badassery. TYRA beauty is fierce from the outside in, dripping with product and packaging innovation that engages all of the senses. The cosmetics experience launches with three high-tech pillars that each highlight a unique ingredient, story, or theme.
TYover: The TYover pillar introduces easy-to-use products "in a Stick" for a fierce face…fast! Banks' secret application technique called "Four Fast Fierce Fingers" creates a complete transformation in six minutes or less without the use of a brush! Through Banks' proprietary 'TY-Glide Technology,' the silky smooth application and easy blend-ability will have women werkin' their fiercest faces, Tyra-style.
Smize: The Smize pillar offers new technologies to create the fiercest "Smize," one of Banks' famously coined words that means, "smiling with your eyes." With rich products exclusively for the eyes, every woman can tantalize with the fiercest Smize!
It Factory: The It Factory pillar provides a mix of runway-inspired cosmetics infused with unique textures and innovative formulas. These products will surprise and delight a woman's sense of touch, starting when she applies her fiercest lip!
TYRA beauty is on a mission to disrupt tradition and transform the way the world experiences the beauty industry. "Badassery is all about doing things bigger, bolder and…badder!" Do you want to experience a TYover or maybe Be Your Own Boss? if you want to get in before the doors open in September visit www.tyra.com/beyou
